Aimee Song Fashion Week Front Row
#KnowYourMIV: Style Week With Aimee Song
Aimee Song generated a total MIV of $i.9M from her coverage of New York and Paris Fashion Weeks.
It's no secret that Influencers accept started to dominate the front rows of fashion weeks over the years, with their Voices, artistic content and social media power providing a valuable nugget for brands. Last season, we tracked Xenia Adonts' fashion week coverage to quantify the Media Impact Value™(MIV®) she generated whilst attending. This season, nosotros have a look at All-Star Influencer Aimee Vocal and the $1.9M MIV she accumulated at Paris and New York Fashion Weeks this SS20 season. Aimee is a New York Times Bestselling Author and make possessor, as well as an established digital creator on the fashion scene.
The data we have collected is through the employ of our proprietary Media Touch Value algorithm (MIV) and spans the dates of fashion calendar month, including her own posts too every bit mentions across online and social media. To learn more than about MIV and how information technology'due south calculated, read our article bachelor via this link.
Top New York Fashion Week Posts by MIV
Aimee Song kicked off NYFW past generating a stellar $1.1M in MIV only in the week that she attended. Here's a look at Aimee'southward top posts from New York!
1. The Arrival
Aimee's best performing post at NYFW was this casual shot of the digital creator arriving at the fashion week in front of an archetypal New York properties. This post was a partnership with mode brand Lagence who Aimee was dressed in for her outset testify at NYFW. The post had a loftier engagement level of 54K likes and 586 comments which helped up the MIV she generated.
MIV: $91,429
two. The Cocky Portrait
Aimee and her sister Dani were twinning in cocky-portrait in this mail service, which racked up a full MIV of $89.6K. The post had 55K engagements overall and proved that a family feature goes a long way.
MIV: $89,649
3. The Yellow Blazer
Aimee showcased her own brand, Song of Style in this third elevation-performing mail service at NYFW. The carousel mail featured multiple shots of the digital creator's outfit, besides as a detailed shot of the zebra accessories Aimee paired her look with. This showcased what Aimee has established much of her niche following on – fashion inspiration, which is probably one of the reasons why this post performed and then well.
MIV: $84,799
Peak Paris Fashion Week Posts past MIV
Aimee's pinnacle-performing post from her fashion week coverage was from Paris Way Week where she generated an overall MIV of $739K. Here'due south a expect at her top posts in Paris!
ane. The Meridian Mail service
This represented Aimee's best-performing mail by MIV across her way calendar week coverage. The snap features her look one of the days she was in Paris, with an honest and lengthy caption in comparison to some of her other posts. Speaking to her followers in an authentic way probably played a part in upping her appointment and her MIV, every bit she received 67K likes and a plethora of comments relating to the caption she posted.
MIV: $101,709
ii. The Lean
In this mail service, Aimee Song rocked Chanel, as she shared a coincidental outfit photo on the streets of Le Marais, following the Chanel SS20 testify. Her bold red paperbag shorts made a argument on her feed as brighter lit photos tend to take increased engagement on Instagram, upping the post-exposure and MIV.
MIV: $77,851
3. The Louis
This postal service featured Aimee in a blue-ruffle Louis Vuitton dress in front of the Louvre. Beyond Instagram during her style week coverage, Aimee used the branded hashtag #PFW which also helped upwards the MIV – equally with increased engagement she is more likely to rank as a superlative post for these hashtags.
MIV: $73,136
We hope you've enjoyed learning virtually Aimee Song and the MIV she generated throughout style month in this #KnowYourMIV series. If you missed out on the postal service where nosotros covered the peak 5 mega influencers from the SS19 manner calendar month, exist sure to check it out here.
And, if you're a brand looking for an influencer that volition help heave your brand's MIV, make sure to accept a look at our influencer marketing solutions:
By Launchmetrics Content Team
The Launchmetrics content team is always on the picket for new trends in the fashion and technology sector. We are geeks with style and lovers of good stories!
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